The development of digital marketing is inseparable from the development of technology. One of the first key events occurred in 1971, when Ray Tomlinson sent the first email and his technology established the platform to allow people to send and receive files through different machines. However, the period most recognizable as the beginning of digital marketing is 1990, since this is where the Archie search engine was created as an index of FTP sites. By the 1980s, the storage capacity of computers was already large enough to store large volumes of customer information.
. These types of databases allowed companies to track customer information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient. The term digital marketing was first used in the 1990s.
The digital era took off with the arrival of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they were looking for, but it did not allow them to share this information through the web. Until then, marketers around the world were still unsure about the digital platform. They weren't sure if their strategies would work, since the Internet had not yet been widely deployed.
With the release of the first web browsers in the early 90s, personal use of the Internet grew. Marketers came in right from the start. In 1991, Computer Literacy, a Silicon Valley bookstore, began selling books to local consumers via the Internet. Amazon quickly adopted the idea in 1995, with the slight shift from selling books to people anywhere in the country, which helped create modern e-commerce.
Marketing has existed for years, from people who go out the door to sell Tupperware to paper kids shouting in the street trying to sell a newspaper. However, digital marketing is much newer, since it was invented with the growth of the Internet. One of the key points singled out as the beginning of the Internet was in 1971, when Ray Tomlinson sent the first email. Although Tomlinson sent the email to himself, his technology configured the platform to allow people to send and receive files through different machines.
Despite this, when marketers were asked what their roles would be 30 years from now, 68% in the U.S. UU. and 61% in the UK believe that their current digital role will definitely or probably continue to exist in its current form. People have switched to tablets, phones and computers, which are the areas where digital marketers have gained the most ground.
In short, Pull digital marketing is characterized by consumers actively searching for marketing content, while digital Push marketing occurs when marketers send messages without recipients actively searching for that content. As technology continues to grow and develop, it's reasonable to assume that digital marketing will, too. Digital marketing refers to the use of the Internet through mobile devices, social networks, mobile devices, search engines and other channels to market to consumers. And unlike the old days of marketing, when you couldn't modify a billboard or brochure once they were ready, digital marketing allows you to modify your campaign on the fly.
Just because online marketing has become a permanent part of your business plan doesn't mean that offline digital marketing can't help reinforce your brand's strategy. Some argue that Gugliemo Marconi, who invented the radio in 1896, was the world's first digital marketer. The function of digital marketing is to market to people looking for products and services related to their business by obtaining leads, sales, new traffic and exposure, which is often done largely online. However, doing so means you could miss the opportunity to make the best digital marketing decision for your brand.
According to Isidro Fierro, dean of international studies at the University of Espíritu Santo, digital marketing was used for the first time in the 1990s to advertise to customers. Recent trends show that companies and digital marketers are prioritizing brand awareness and are focusing more on cultivating brand recognition and memory in their digital marketing efforts than in previous years. According to the Digital Marketing Institute, a succession of technological advances at the beginning of the 21st century laid the foundation for a modern and massive digital audience. .