The modern digital marketing landscape is complex and ever-evolving. To stay ahead of the competition, businesses must have a comprehensive understanding of the different frameworks for digital marketing. This article will provide an overview of the five stages of strategic digital marketing planning, the nine digital marketing channels and disciplines, and the key metrics to track and analyze for an overall digital marketing strategy. Additionally, we will discuss the importance of customer-centricity, the various types of digital strategy frameworks, and eight digital marketing strategies that have been tested by leading companies. When it comes to digital marketing, the first step is to create a plan.
This plan should include the five stages of strategic digital marketing planning: planning, achieving, acting, converting, and interacting. A digital marketing framework or digital strategy framework is a document that outlines this process and identifies critical requirements and key points of contact. It ensures that nothing is missed in this complex process. The next step is to implement the most appropriate digital marketing strategies through several channels to raise awareness, attract, engage, and retain customers. Depending on what has been defined in the first phase, you can use a variety of digital marketing channels, such as display advertising with Facebook ads, content marketing through guest blogs, social media marketing, user experience optimization, web design, and conversion rate optimization. It's important to define macro and micro conversions from the start of digital marketing campaigns in order to target the right audiences and marketing channels.
These can be viewed as KPIs for your marketing activities. Once you've implemented your campaigns, you must collect and analyze data (e.g., which channels generate the most ROI or which audiences are most likely to buy) in order to optimize and further increase your ROI. In today's digital age, companies need to have a strong presence on social media if they want to connect with potential customers and convert them into customers. To do this effectively, it's important to understand customer-centricity. This means that customers should be at the center of your digital strategy framework and surrounded by sales, marketing, and support teams that aim to improve their shopping experience. There are many different types of digital strategy frameworks that address different aspects of practice, from communications to planning and strategy.
The right digital strategy frameworks can help you devise better strategies and make success consistent. Once you've started producing content for your digital marketing strategy, it's important to track its performance so you can adjust it accordingly. There are a lot of things you can optimize throughout your digital marketing campaign. Publishing about industry news and recent news in the field of digital marketing may seem like a good idea but if your target customer doesn't care they won't be interested in reading or interacting with what you have to say. Below are eight digital marketing strategies that have been tested by leading companies in various sectors:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Content marketing
- Social media marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
- Video advertising