One of the most effective digital marketing channels for increasing conversions is SEM or search engine marketing. To help you understand your options and learn how to choose the right digital marketing channels for your campaigns, we'll define, analyze and compare the main digital marketing channels in the following sections. Around 93% of all Internet sessions start with a search engine, making SEO one of the most prominent digital marketing channels. SEO stands for search engine optimization and helps your website rank well in search results for relevant keywords, increasing the quantity and quality of traffic to your site.
For example, if you have a store that sells fishing gear, you might want to rank for keywords such as “the best fishing rods for trout” and “where to buy bait for fishing”. There are also subsets of SEO, such as local SEO and business SEO, which focus on optimizing websites for nearby search engines and large websites respectively. Here's an example of local SEO results for “where to buy fishing bait”. SEO helps people find your site online and increases your company's visibility.
Since people find you by searching for a term related to your business, you know that they are interested in topics related to your activity. At WebFX, we offer expert SEO services, including local SEO and business SEO. We also offer free resources to help you learn more about SEO. PPC or pay-per-click advertising is another popular digital marketing channel. PPC ads appear at the top of search engine results pages when users search for certain keywords.
Because of this precise targeting, PPC ads have a high conversion rate. The downside is that PPC ads are paid, while organic search results are free. Learn more about PPC with our free resources. Check out our PPC Management Services page to learn how we can help you maximize the results of your PPC campaigns. Content marketing is the practice of creating content, such as blog posts, technical documents, infographics and videos, with the aim of getting users to complete a certain action, such as making a purchase.
The content you create as part of your content marketing isn't just promotional, but it can cover a wide range of topics. While individual content can entertain or educate the reader, it is part of a larger marketing strategy. Content marketing works well with other digital marketing channels. You can optimize your content for search engines, for example, and share your content on social media and by email.
Learn more about content marketing with our free content marketing resources. Or, explore our content marketing services to learn how we can create a high-quality content and content strategy that will drive results for you. Another powerful digital marketing channel is email. You can use email to encourage potential customers, be a priority, and build brand awareness. You can also personalize your emails to help build relationships and encourage conversions.
You can personalize emails by including the user's name, basing the content on their interests and adapting your emails to the user's location in the marketing funnel. At WebFX, we have designed more than 1,100 websites for our clients and offer expert web design services. We also offer a variety of free web design resources. As technologies change, so do the ways in which people search online. Voice search optimization is a variant of SEO that focuses on optimizing your website for user searches using smart speakers and smartphone voice technology. So how does voice search work and how can you optimize it? When someone searches for a voice query, the voice assistant usually provides the highlighted snippet as an answer or result.
A prominent excerpt is the information that appears in the box at the top of the search engine results page on Google. Therefore, voice search is mainly focused on getting those featured snippets. Explore our resources to learn more about optimizing voice search, or check out our voice search optimization services to learn more about how we can help. More than 40 percent of online sales are made through Amazon, so if you have an e-commerce business, focusing on improving your company's performance on Amazon can be very beneficial. In addition to Amazon SEO, you should also carefully monitor your inventory and keep your Amazon listings up to date.
You can also use other Internet marketing channels such as PPC and social media to drive traffic to your Amazon listings. For more information on Amazon marketing, check out our free resources and our Amazon SEO services page. WebFX customers score 39.4% higher than the industry average. You could then support these content marketing efforts by optimizing your site and content for search engines. This SEO work will increase the visibility of your site and improve its value and authority in the eyes of Google and users over time.
You can also post your content on social media and share it via email to reach more people. One strategy you can use is PPC advertising. With PPC ads, you can quickly make your site appear at the top of search results in the form of ads. You can also target audiences that are likely interested in selling such as people who have already purchased from you in the past. You can also use social media and email to promote the sale as many of your followers and email subscribers are likely to be interested. Content marketing is also useful since you can create content that uses your brand's voice and highlights your brand's personality.
Hosting this content on a professional style website and promoting it using SEO can help you have a greater impact. Email is a great way to get potential customers through the funnel as you can personalize your emails for each user. Before addressing which digital marketing channel is best for your business it's important to understand all available options so that you can make an informed decision based on what works best for you.