What are the 7 c's of digital marketing?

And a good approach to follow is to implement the 7 C's: customer, content, context, community, convenience, cohesion and conversion. Customers play a key role in your company's success, and making them the center of your marketing efforts is the number one requirement for the 7 C's marketing model to work. The customer must be right at the center of any marketing model in any marketing context. The Internet offers marketers significant marketing opportunities, and this element must take into account the depth with which the company knows its customers.

At every stage of your sales process, today you expect fast and transparent communication. The new behavior means that your customer, their needs, their purchasing behavior, supply requirements and the online communities to which they belong are essential to you. Therefore, you must be very aware of everything related to your customer in the online environment. These elements are slightly different whether it's B2B or B2C, but the basic idea is the same.

The nature of text writing has changed, and there is now a demand for crisp, accurate publications rather than pages of brochures covered in elegant text. Therefore, a content audit is the most effective technique for evaluating your online communications. You can also use this to analyze your competitors' communications. It's about being able to offer the same level of service regardless of the channel.

So, you need to maintain consistency across all channels, from your blog to email, social media, and more. Whether you provide customer support through social media, email, phone or online chat, you must establish and maintain the same standards and levels of service across all channels.

Digital marketing

is the backbone of any brand. It acts as a means of communication between customers and brands.

For a particular brand to stay in the market, it must maintain its presence on several social platforms. But how to do it effectively remains the main question ahead of us. Marketing supports business growth and establishes a strong brand presence. The 7 C's of marketing help brands design a framework that helps them achieve their marketing goals.

Bihi Towers, 12th Floor, Moi Avenue, Nairobi, Kenya. In short, it's important to have a greater knowledge of everything in the digital online environment that has to do with customers. However, understanding the 7C's of online digital marketing is essential to understanding the challenges of digital marketing versus traditional marketing. However, the “many-for-many” form includes modern technologies such as the Internet and social networks that are included in digital marketing.

The new means of inbound marketing, such as organic search engine optimization and social networks, are undoubtedly the most significant change brought by digital media. To understand the difficulties of digital marketing versus traditional marketing, it is important to understand the 7C's of online digital marketing. Due to the improvement of technology, it has changed its path in relation to digital marketing strategies. The biggest change in digital media strategy is the change in inbound marketing, which includes organic search engine optimization, social media, etc.

As companies increasingly use the Internet as a sales medium, the need for digital marketing experts has never been greater. If you're not consistent with your posts and your digital presence lacks a coherent strategy, customers will lose interest in your brand.