A good social media strategy will always include time to interact, ask questions and connect with the people we're trying to reach. In addition, algorithms take into account your level of interaction when showing your posts to your audience. The first step to creating a successful social media strategy is to set clear objectives and goals. Without objectives, there's no way to measure success and return on investment (ROI).
An effective social media marketing strategy is based on numbers. That said, those numbers should be placed in a context that aligns with their original objectives. Make regular analysis reports to share the story behind the metrics and see if your efforts fit your vision. More than a decade after the Web 2.0 era and entering the evolution of Web 3.0, brands are still lagging behind in terms of a documented social media strategy.
Looking back, it was in the middle or late 2000s that Facebook, Twitter, LinkedIn, YouTube and the iPhone came to the palm of our hands. While it is reported that almost 60% of the world's population is an active user of social networks, more than 50% of B2C brands admit that they do not have documented content or a social media strategy. For example, if you're a B2B company, consider creating content for LinkedIn and then reusing it for other secondary channels. Start by auditing your brand's social media compared to two or three competitors.
You can even choose a brand that doesn't compete to use as inspiration and aspiration. Consider choosing a brand that is already involved in Web3 strategies. Develop a personal relationship with your characters. If 50% of brands lack a documented social media strategy, the number of brands that have defined buyer profiles must be significantly higher.
Having 50 million fragmented tools on your social media team isn't fun or efficient. That's a slight exaggeration; the point is to have an approved list of tools and platforms. The CEO gets the one-page report, the CMO gets the two-page report, the sales get the sales connection report, and the analysts get the full 10-page report. S — Specific: When it comes to setting goals, being clear about what you want to achieve is key, as it will make it much easier to see exactly what you're trying to achieve.
For example, instead of simply saying that you want to “increase Twitter followers”, assign a goal such as “increase Twitter followers to 10,000”. Just remember that your tone of voice and your content will vary depending on your audience and the social platforms you use, while brands that target the B2B and B2C markets must ensure that they adapt the content to their two specific audiences. Learn how to create a social media strategy for your business that attracts new followers and boosts traffic, leads, and revenue. As you follow up, you might notice changes in the way your competitors and industry leaders use social media.
When using social media to promote your business, make sure that your social media experience is positive and consistent. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing. If you're not sure what to post, here's a long list of social media content ideas to get you started. That said, Facebook's ad platform is the go-to standard for social media ads because it can help companies eliminate noise and algorithm changes.
While there's definitely no one-size-fits-all approach when it comes to a social media strategy, there are several steps you should take to ensure that you're doing it right for your brand and your audience. You'll need to check the performance of all your channels at least once a week and know the basics of social media reporting in order to track your growth over time. Your social media content calendar shows the dates and times when you'll publish the types of content on each channel. A social media strategy includes social media objectives that complement your company's overall digital marketing strategy.
To learn and have a laugh, check out Fridge-Worthy, Hootsuite's biweekly awards show that highlights brands that do smart and ingenious things on social media. Your social media marketing strategy is a very important document for your company, and you can't assume that you'll do it exactly right the first time. While you may have already defined your audience in previous marketing activities, it's a good idea to create detailed buyer profiles to fully understand customer needs and design your social media strategy accordingly. As director of social media at Hootsuite, Amanda oversees the global social strategy that encompasses organic and paid social networks on Instagram, Facebook, Twitter, TikTok and LinkedIn, a strategy of social participation and listening, and an employee promotion program.
Start developing a successful social media marketing plan by writing down at least three social media objectives. .