Marketing objectives are the actions taken by a business to meet its marketing goals. They are the steps taken to reach a desired outcome, such as increasing brand awareness, generating leads, or increasing sales. To be effective, marketing objectives must follow the SMART philosophy: they must be specific, measurable, achievable, relevant, and time-based. In this article, we'll discuss what makes good marketing objectives and provide 11 examples of marketing objectives that you can use for your business.
We'll also explain how to create an effective Pinterest strategy in 10 steps and how to listen to the world's most downloaded B2B sales podcast. Finally, we'll discuss how to use the SMART framework to set smart business goals and how to use enhanced e-commerce tracking in Google Analytics for marketing analysis purposes only. When it comes to setting marketing objectives, it's important to remember that they should be based on your own analysis rather than industry benchmarks. For example, if your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 30%. It's also important to focus on customer loyalty as much as winning new customers; experts say that it is even more profitable to keep a customer than to get a new one. To calculate market share, multiply your brand's revenue by 100 and divide it by total market revenue.
Recalculate it periodically to see if your participation has improved. Additionally, make sure that an X% increase can be achieved in your specific situation; don't forget that SocialBee can bring you closer to your marketing goals. Start your 14-day free trial today and build a social media presence that will help you increase brand awareness and generate more leads. Now that you know how to define marketing objectives and what makes them valuable to a marketing strategy, let's take a look at 11 examples of marketing objectives that you should use for your business:
- Increase knowledge and demand for new products
- Launch a product or service in a new market
- Increase market share
- Increase customer loyalty
- Increase blog subscribers by 25% month over month this year
- Increase blog traffic by 8-10% this month
- Identify a market segment that hasn't been explored yet
- Generate 10,000 unique impressions on Twitter during the first month before the product officially launches
- Create a solid email list of 5000 potential customers interested in the new product
- Create and manage a five-week development sequence with a conversion rate at the end of 10%
- Increase brand awareness and generate more leads
The best part of email marketing is that you can easily measure if it works or not; when digital marketers don't take the time to outline objectives and measure their impact, they can't know if their efforts have had any impact. As digital markets become increasingly populated, it is essential for companies to claim the largest possible market share. Moving even a few percentage points away from competition can have significant benefits for their bottom line. If you're looking for help with digital marketing objectives, consider working with an expert who specializes in comprehensive online marketing actions for lead generation and in the planning of email marketing campaigns, mobile marketing, content advertising and social media. Now that you know how to write a marketing objective, you can get ideas from some metaphorical examples. Here are some examples of marketing goals and what you'll need to do if you want to achieve those goals:
- Increase brand awareness by X% within Y months
- Generate X leads within Y months
- Increase website traffic by X% within Y months
- Increase sales by X% within Y months
When setting up your objectives, make sure they are clear and measurable; then describe how you'll get there (perhaps by increasing lead generation or content production). Finally, remember that while there is much to choose from in terms of objectives and strategies adopted to achieve them, it's worth remembering that marketing objectives are only effective when they are clear, measurable, and achievable.