Live videos account for 13% of total traffic. Videos are visual and emotional, allowing you to better connect with your target audience. They are a type of strategic medium that allows you to communicate the story of your brand in a creative way, differentiating yourself from your competitors. This gives you an opportunity to make a good first impression, which can make your brand more memorable.
Videos can make you a lot of money. Adding a product video to your landing page can increase conversions by 80%. And the Treepodia team has ensured that the video works well regardless of the category in which you deploy it. Video ads are also very effective on social media platforms.
Facebook, together with Nielsen, projected the value of video ads on its platform. They discovered that 74% of total ad recovery can already be achieved in the first 10 seconds of the video. So, fight banner blindness by making video ads instead. The popularity of video content also means that more content at the top of the funnel must be in video format.
Video content is more likely to keep the audience in their comfort zone and not get involved in System 2 thinking. The mental state of System 1's autopilot should lead to less critical thinking, less friction and more conversions. Video marketing means using videos to promote and make people aware of your product or service. It helps increase participation in your digital and social channels, educates your audience and allows you to reach them with a new medium.
Video marketing is the use of video to raise awareness, generate engagement, and boost sales. It is a part of digital marketing, albeit massive, and overlaps with content marketing. By making strong arguments that highlight the benefits of video for your company, while addressing the questions and concerns that your senior executives may have, you'll be able to get the approval you need to incorporate video into your marketing strategy. Demonstrating success, even on a smaller scale, may be enough to convince senior managers to make more investment in video marketing.
The rise of the YouTube star and “do it yourself” video marketer is a testament to how level the playing field of video has become. Not just because everyone does it, but because video is one of the most versatile and cost-effective digital marketing tools out there. Without exaggerating the theory, the best way to define the purpose of your video marketing is to define its place in the marketing funnel. If you're not yet on the video marketing bandwagon, don't worry, it's never too late to get on board.
With the decline in the effectiveness of traditional marketing and the dramatic increase in the popularity of video, video marketing has become an essential tool for all companies. Video marketing has become the leader of content strategy in the marketing world and is the content that your audience expects in the future. Let's review some of those examples to talk about how video affects each of your marketing efforts. Video ads can take many forms and are generally used at the top and bottom of the marketing funnel, in the “knowledge” and “consideration” stages.
If you want to improve your video marketing quickly, it's essential that you experiment with new content and track the performance of your videos. And think about whether instrumental music or something with digital samples is the best thing for your audience. Here are some of the other benefits you can expect to discover after launching a successful video marketing strategy. Choose between promoting your videos with TrueView in the news section, in the sidebar, or in the middle of someone else's video.