The first part of the marketing process is to determine who you are as a company. Then, you get a call from a local pizza place that was recommended to you by a friend. He wants to use the web to increase his visibility. What do you do? It's actually a trick question.
While SEO professionals are naturally inclined towards visibility in rankings, there are many more ways to increase it than simply ranking in searches, and sometimes ranking locally doesn't bring any benefit to your efforts. In short, there is a methodical way to build a marketing hierarchy for a company in a way that doesn't result in a waste of budget. These are the 5 stages of marketing. Branding isn't just a logo design for your company.
It's the shutzpah, from the logo design to the slogan. In some cases, it will define who you do business with. The advertising stage is all about getting potential customers for your business. A strong brand identity will choose those who feel like your business (in a wonderful way).
For a local restaurant, conventional DIY advertising would be clipper ads and direct mail inserts. But that's not the only way. Examples of unconventional advertising would be like working as a team with a church and offering a free snack in exchange for a church newsletter. The stores near the movie theaters have offered something free in exchange for a movie ticket.
One of the most misunderstood concepts is the idea of advertising in a target market. Usually, when you talk to companies that target the general public, the answer to the question, who is your target market, is everyone. But in general, you can get much more out of defining your market and advertising a specialty, even if the market seems general. And this may be the case.
But the problem isn't traffic, it's what you do with that traffic as you receive it. A company that is only looking for sales spreadsheets instead of focusing on building a customer base is bound to fail. Option? Sign up to mailing lists for future in-house marketing. And there you have it, the 5 stages of a marketing campaign.
You don't need to start in order, but they cover the facets of creating a successful business using all the assets available online and offline. If you understand your customer's touchpoints and journey, you can begin to complete the logical stages of your marketing process with the discoveries you've found, allowing you to achieve a more profitable business.