Does Guest Posting for Backlinks Really Work?

Guest posting is an effective way to create backlinks and build authority in your niche. Learn how to use it effectively and why it's still in effect.

Does Guest Posting for Backlinks Really Work?

The best types of backlinks are those that are embedded within the content of a blog post, linking to another relevant blog post. And guest posting is one of the most effective ways to get them. Even if a website doesn't have a page that says “Write for us”, they may still accept guest contributions. However, guest posting isn't the ideal method for creating backlinks.

It can be time-consuming and often you don't get a response from the website owners or you have to pay them. Additionally, you have to give away your content that could otherwise benefit your website. But successful guest blogs never focus on backlinks. You blog because you want to build authority and gain readers, and any backlinks you get are only incidental.

Guest blogging is an SEO strategy that can be compared to killing two birds with one stone. Not only is it great for content marketing, but it's also proven to be an effective link building strategy. Bloggers who accept guest posts receive tons of emails, all copies of each other, with different signatures. If they've already accepted guest posts, they might also accept yours, even if they don't have a “write to us” page.

If you follow the guidelines we've established, you might be able to get a couple of quality backlinks for guest posts on high-authority sites. When creating backlinks through guest posts, the focus should be on optimizing the value of the content rather than solely on link-building. If you've never guest-blogged before, I recommend that you write the best post you can write and publish it on a well-known site in your niche. In addition to wasting time and risking Google penalties, there are other reasons why guest posting for backlinks isn't effective for new websites.

Both Dofollow and Nofollow guest post links are capable of channeling potential customers from referral sites with high traffic. Loganix, a leading link building company, has created thousands of backlinks to guest posts in recent years. Most importantly, once you guest post on a blog, you also develop a relationship that you can use for future opportunities. When setting up the right link building resources, comes the difficult task of finding guest posting opportunities. They outsource content creation to cheap writers and ask them to write variations of the same article, and then distribute them as guest publications.

Marci Ramsfield
Marci Ramsfield

Infuriatingly humble travel guru. Unapologetic baconaholic. Incurable gamer. Award-winning troublemaker. Lifelong tv geek.

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