And content marketing is based on that. . Content marketing can be used in accordance with several objectives. But the most common thing is to convert visitors into potential customers, who will be more qualified if you use content combined with other strategies, such as email marketing.
According to the Search Engine Journal, 91.5% of web traffic is shared by sites that appear on the first page of Google. Google's first organic search, in itself, accounts for 32.5% of traffic. And 51% of all website traffic comes from organic searches. Organic traffic is traffic that is achieved through high-quality content found in Google or Bing searches, for example.
A lot of emails are sent out every day and some people still say that email marketing is dead. Google research shows that 27% of the world's population uses voice search on mobile devices, and the consumer experience is increasingly complex. According to the blog Think With Google, there are 2 billion people a month searching for something on YouTube. So, before we begin our learning about the types of digital marketing, let's first understand what digital marketing is.
Next, let's learn about the different types of digital marketing. There are many types of digital marketing that you can take advantage of to increase the reach of your audience. Using several digital marketing channels can help you create a comprehensive strategy that produces the best results. Content marketing refers to informative and valuable content, such as blog posts, instructional videos, and other educational materials.
This type of marketing helps you connect with your audience and answer their questions. It can also help generate leads and close sales. Search engine optimization (SEO) is the strategy of creating content in such a way that search engines such as Google place your page at the top of the search engine results page (SERP). The social media platform you use will depend on the type of audience you want to reach.
For example, according to Pew Research, Instagram is better at reaching audiences between 25 and 29 years old, while people over 65 can best be achieved through Facebook. Make your social channels part of your content marketing strategy. Decide on the creation of your content, the format and the channels in which you would distribute your ideas. This marketing technique requires you to create a calendar in which you can mark the days to publish on a particular channel and the days to publish on the other.
Since social networks are an interactive platform, you must also respond to your customers, in addition to publishing high-quality content. Real conversations help gain trust and improve brand loyalty. Now that we've understood the types of digital marketing, let's now look at the details, such as when and how to use the different types of digital marketing. According to Google research, 27% of people worldwide use mobile voice search.
The mobile consumer journey is increasing exponentially. Digital marketing requires both immediacy and loyalty, and smartphones are one of the most immediate partners in solving problems anywhere, anytime. In today's fast-paced environment, short and fast videos are faster than texts to attract customers. Whether educational or entertaining, live or pre-recorded video content is a reliable digital marketing option.
Nowadays, more than 2 billion people search for something or another every month on YouTube. It's a promising opportunity to reach new customers, and video marketing strategies generate results throughout the marketing funnel. Make video part of your content marketing strategy. Be specific and decide if you want to add inspiration, education or entertainment.
Staying focused on your goals helps you achieve your marketing goals more quickly. Initially, you don't need perfection or high production values. Pay attention to lighting and sound to make your videos sharp and professional. Find out what types of digital marketing platforms are the most popular with your target audience and start marketing there.
Some examples of digital marketing strategies are a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to generate leads, or a growth marketing strategy that uses social media and email to build customer loyalty. Search engine optimization (SEO) is one of the most effective digital marketing initiatives today. SEO is the process of improving your website so that it ranks high in search engine results for keywords and phrases related to your business. The more keywords you use and the higher your ranking, the more people will see and become familiar with your website and business.
SEO aims to drive more traffic to your website from members of your target audience. These are consumers who are actively looking for the products and services you offer, as well as users who are looking for more exclusive content. If you're a landscaper, for example, you can use SEO to increase your ranking in search results with the keywords “residential garden design” and “common lawn weeds”. While these keywords serve different purposes, one transactional and the other informational, they target your audience.
When it comes to digital marketing strategies, consider SEO as a requirement. Intercept all members of your target audience no matter where they are in your shopping funnel. The reason is that almost all users start their search for a new product or service with a search engine. For example, did you know that 80 percent of consumers research their products online? Or that, after searching for something, more than half of the users discover a new company or product.
With SEO as one of your online marketing strategies, that could be your business. That's why an effective SEO strategy, as well as our leading digital marketing agency, are essential. PPC is a form of paid advertising that is based on an auction-based system. For example, if you sell children's winter boots, you could make an offer to advertise yourself in search results when a user searches for “children's winter boots”.
This keyword is more transactional, which is what you want for a PPC campaign, it's paid advertising, so you want a quick return on investment (ROI). PPC can include advertising on search engines, social media and other platforms. You can even advertise on apps like WeChat. PPC is one of the most profitable paid advertising methods.
For many companies just starting out with digital marketing or looking for a quick boost, PPC is a useful online marketing strategy. It makes your website appear at the top of search results, which can help if your company's organic search results ranking is several pages behind. Since Google manages more than 60,000 searches per second or more than two trillion searches per year, it is the go-to platform for PPC campaigns. That's why many companies invest their PPC budget in Google Ads, which offers an impressive ROI.
Since PPC ads target keywords with transactional intent, it's no surprise that many users buy a product or service. However, it is a fact that demonstrates why PPC is a fundamental component for a comprehensive Internet marketing strategy. Even if your company has an established presence in search results (let's say you rank on the first page with several high-value keywords), PPC can further optimize your conversions. That's why PPC and SEO often work together to achieve your digital marketing goals.
Do you think PPC is the right strategy for your business? Content marketing is another online marketing strategy used by companies today. In content marketing, your company focuses on reaching consumers, interacting and connecting with them through content. This content, which can include videos, blog posts, infographics and more, provides values to users. However, it's not a sales-oriented copy, it's informational.
The overall goal of content marketing as a digital media strategy is to provide valuable information to your target audience, increase traffic, and generate conversions. From a technical point of view, content marketing also focuses on optimizing your content for search engines in order to improve your visibility in search results. With the ability to connect with audiences throughout the shopping funnel, as well as to double website conversion rates, content marketing is a smart digital marketing strategy to use. The best part is that it costs 62 percent less than traditional marketing efforts.
Any other reasons to use content marketing in your digital marketing campaign strategy? Content marketing is an ongoing, long-term strategy that offers an impressive ROI. That ROI includes new customers and customers for your business, as well as increases in your conversion rates. Content marketing provides these results by focusing on each stage of your purchasing funnel. In today's online market, users have a lot of power.
They can choose to read or ignore your company's messages, whether promotional or informational. However, many respond well to informational content from companies, which is why content marketing is so essential now. Do you want to use content marketing as one of your digital marketing strategies? Check out our content marketing services Email marketing is one of the most cost-effective online marketing strategies available. Email marketing focuses on retaining existing customers as well as winning new ones.
It's an excellent technique for building brand awareness, keeping your company at the forefront, and encouraging repeat purchases. A fundamental part of email marketing is developing and refining your campaigns, as well as increasing your audience. Like content marketing, email marketing also focuses on providing users with valuable information, otherwise people wouldn't stay subscribed. The main purpose of email marketing as a digital marketing initiative is to maintain the attention of potential customers and provide current customers with beneficial information, such as relevant industry news and personalized content, such as product coupons, that will keep them coming back.
When it comes to email marketing, it offers tons of benefits. That's why more than 80 percent of companies use email marketing, from manufacturing operations to retail stores and technology companies. With an average ROI of 4400 percent, email marketing offers unmatched performance. Its impressive cost-effectiveness emphasizes the potential of this Internet marketing strategy to increase your revenues, brand awareness, or customer retention rates.
For businesses that want to generate more leads, as well as more revenue, email marketing is a go-to online marketing strategy. Additional steps, such as audience segmentation, email design, and personalization, can also maximize email marketing results. Do you want to use email marketing as one of your main digital marketing strategies? Check out our email marketing services Another internet marketing strategy for growing businesses is social media marketing. Social media marketing focuses on building brand awareness and increasing conversions.
A social media marketing campaign can include one or more social media platforms, depending on your target audience and platform preferences. The main purpose of social media marketing is to increase brand awareness and conversions, as well as to build and maintain your company's reputation. That's why social media marketing focuses on creating informative and promotional content, in addition to interacting with users on different platforms. Are you ready to use social media marketing as one of your digital marketing strategies? Check out our social media marketing services Video marketing is another digital marketing strategy for businesses looking to generate revenue.
Through video marketing, your company increases its reach, increases its revenues and expands its operations. Like content marketing and email marketing, your company focuses on creating informative and valuable videos for your target audience. Regardless of the type of videos you create, you're working to build brand awareness among your target audience. Like social media, email and content marketing, this brand awareness can generate valuable conversions in the future.
That's why video marketing can improve conversions by more than 85 percent. Video marketing focuses on improving brand awareness, conversion rates, and company revenue. It achieves these goals by creating valuable, high-quality content for users. This strategy, such as voice search optimization, also appeals to current user behaviors.
With the ability to improve conversion rates, video marketing is becoming a go-to online marketing strategy. It's also an excellent addition to email marketing and content marketing, which benefit from the use of videos. Why else use video marketing in your company's strategy? Like content marketing, your videos can also influence purchases made by users. An instructional video, for example, can convince users that your product is the best fit for their business or lifestyle.
If your company invests in influencer marketing, an influencer's video can also persuade users to choose you. Are you ready to create a video marketing campaign for your company? Check out our video marketing services The more visitors you attract to your company's site, whether through content marketing, SEO or email marketing, the more opportunities you have to inform potential customers about what you have to offer. The result? More leads, conversions and sales. If your company has a physical store, one of your main objectives is probably to attract customers to your location.
Online marketing strategies, such as local SEO, can help you achieve this goal and attract more foot traffic. Even some strategies that don't appear on this list, such as geolocated advertising, can help you. When used effectively, social media marketing can be a powerful tool for businesses of all sizes. It allows you to connect with customers and potential customers in a personal and interactive way.
You can also use social media to share news and announcements about your company, products or services. Some of the best advantages of social media marketing include the ability to get closer to your audience and the potential for interaction. Promote your social media profiles and posts through other marketing channels (such as email, print publications and in-person events). It can be part of a content marketing strategy, providing value to consumers and, over time, converting an audience into customers.
Social media marketing is digital marketing through social media sites such as Facebook, Twitter and Instagram. In other words, social media marketing is much more complicated than managing your personal Facebook or Twitter profile. In addition to WhatsApp, almost every social media platform has their direct messages, and it's a fantastic opportunity for marketing strategies. It allows them to stay in touch with current or potential consumers at a relatively low cost, provides them with an effective way of making their message available to the public, and allows them to take advantage of specific market features.
One of the most used tools for marketing analysis is Google Analytics, which can be customized in a variety of ways to measure the performance of your site, what keywords attract users to your site, how users navigate your website, and much more. In addition to marketing your company on social media, this strategy often also focuses on advertising. Since digital marketing is a rapidly changing space, it's imperative that companies stay up to date on new and emerging strategies, Hobson said. Affiliate or influencer marketing can be a short-term campaign, to help generate more sales or increase website traffic.
Having good, accurate analysis and the knowledge necessary to interpret them can help marketers “fail quickly”, quickly eliminate campaigns that don't work, and create better campaigns based on concepts that have a proven track record of success. So, when it comes to analyzing your marketing budget, you might consider spending more money on digital than on print. .