Digital marketing is a general term that encompasses all types of online marketing. It consists of video marketing, email marketing, content marketing, social media marketing, SEO, PPC, graphic advertising and mobile marketing, among others. It offers businesses a great way to connect with more potential consumers than ever. Two of the digital marketing acronyms are SEO and PPC.
SEO will help your website rank higher in search engine results, leading to more traffic to your site and potentially more business. It will also allow your company to appear at the right time, when your audience is looking for you. PPC is a powerful digital marketing channel that allows you to target specific audiences with precision. Content marketing is one of the best indirect types of digital marketing.
Companies promote themselves by promoting their products, services or brands. With content marketing, you change your focus to promote your value through relevant and useful content. Content marketing encompasses many forms of content such as blogs, videos, social media posts, e-books, brochures, infographics, case studies and templates. An effective content marketing strategy consists of creating the content that your audience wants to see, with the aim of influencing their purchasing decisions in the future.
Content marketing generates results, increases trust and creates brand awareness. Search engine optimization (SEO) has been the marketing buzzword of the decade and for good reason: more than 90% of online experiences start with a simple online search through search engines such as Google and Bing. When most people think of “types of digital marketing” they often overlook the fact that radio advertising was actually one of the first digital marketing tools invented. Radio broadcasts reach more than 230 million users aged 12 and over in the US alone.
Most companies would do well to start with a combination of website optimization, content marketing, SEO, SEM and social media, and then expand to other types as they get a feel for digital marketing. Around 93% of all Internet sessions start with a search engine. Because of this, SEO is one of the most prominent digital marketing channels. SEO helps your website rank well in search results for relevant keywords, increasing the quantity and quality of traffic to your site.
PPC is another powerful digital marketing channel that allows you to target specific audiences with precision. In part because of this precise targeting, PPC ads have a high conversion rate. Users who come to your site through a PPC ad are 50% more likely to buy than those who come from organic or non-paid search results. The downside is that PPC ads are paid while organic search results are free.
Content marketing works well with other digital marketing channels. You can optimize your content for search engines and share it on social media and by email. Email is another powerful digital marketing channel that allows you to send personalized messages directly to potential customers.